Lincoln Zephyr
Lincoln Zephyr Reflection Concept 2021
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A modern luxury consumer in China who seeks status through sophistication, not aggression. They are digital natives who value seamless technology integration and quiet confidence. They are culturally attuned, image-conscious, and expect design that stands apart from German convention.
Quiet Flight
serene, comfortable, and luxurious driving experience.
BEAUTY
Premium. Leadership. Proportion
HUMAN
Clean. Pure. Organic
SANCTUARY
Calm. Linear. Balance
GLIDING
Lightness. Efficiency. Lean
Highlights from my role +
Joining the Lincoln Design team kicked off an exciting chapter in my career.
I took early concepts and pushed them all the way to production-ready designs within a tight 2.5-year timeline—staying agile and adaptable throughout. Even with the challenges of pandemic, our global team kept the momentum going through virtual collaboration, blending ideas from every corner of the world.
On the exterior, I led key design elements like the Lincoln starburst grille, flush door handles, and wheel designs—making sure they nailed that modern luxury vibe. I also worked hand-in-hand with engineering and digital teams to seamlessly weave cutting-edge tech into the design.
From the first sketches through to final production, I got a full picture of the design process—balancing creativity with real-world constraints and making sure the vision stayed strong.
Big thanks to the amazing Lincoln design team at Irvine for their incredible collaboration and support along the way.
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A signature design element that reinterprets Lincoln’s heritage in a modern, sculptural way. The grille features a distinctive starburst pattern that creates a bold, elegant front fascia, conveying both luxury and forward-thinking design.
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The flush door handles contribute to a clean, aerodynamic profile, enhancing the vehicle’s smooth, flowing silhouette.
Selected Theme by Designer Daniel Prochilo
Lincoln Design California Studio
2021
Design Director_ Kemal Curic Exterior Manager_ Tyler Blake